Developing a successful website begins with a solid plan. Planning for your target audience is key to ensuring that your content communicates to them.
Begin by determining:
What are the goals for your site and who is your audience? Do you need a simple online brochure? Would you like to sell items from your site? Do you want a blog? Together, we can clarify and make decisions about these types of questions.
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It's important to build in the details according to who will likely be visiting your website. For instance, if older adults will be visiting your site, it may be smart to make the navigation not be too obscure; if your audience is youthful, a very minimal look and feel may be more appropriate.
It generally takes 4-8 weeks to get a new site designed and published. I am a reseller for Host Gator and host most of the websites I build, but if you have hosting in place that is fine.
Your website reflects directly on your business and I aim to ensure that it fully meets your expectations and helps your business to connect with your customers/clients.
What I routinely do includes:
It's important that your website content is current and up-to-date. Outdated material not only makes you appear that you are asleep at the wheel, but is also noticed by search engine robots that visit web content every few days.
Whenever you need a website update, I am a quick phone call or email away and can usually make simple updates within 24 hours, oftentimes free of charge. Planning the best way to maintain your website is important and we can discuss what will be the best and most cost-effective plan for you.
I also take over maintenance of existing websites that, for one reason or another, cannot be handled by the web designer. Please get in touch if you need help updating or maintaining your existing website.
There are two types of listings on search engine results pages: organic and sponsored listings.
Organic listings get ranked as a result of three factors:
Sponsored listings have been paid for with programs like Google AdWords. You set up an AdWords account (free) and set a bid price on each click to your site from the sponsored listing. Websites with higher bids get listed higher.
When it comes to SEO, it's the organic listings that we are interested in and there is no magic bullet for a high ranking, but there are specific things that can cause a site to rank higher than others. I include SEO features on every website as a matter of course: